At the Summer Fest, Indigo Branding will present the rebranding of Newmag

Cooperation with Indigo Branding started almost 9 months ago. According to Aram Azaryan, the company's founder and art director, it meant close cooperation, constant consultations, and non-stop work to find the best solution.

"Newmag stands as an esteemed and cherished brand. Hence, our task was not merely to avoid detriment, but also to aid the publishing house in showcasing itself anew, preserving its rich heritage and the loyal readership cultivated over the years."

The scope of the work included the creation of a complete visual identity passport, by which the publishing house will be recognized, from the book, events, and social pages to packaging. According to Eva Sargsyan, the art director of the company, it was very important for the rebranding to have a clear definition of the content, mission, and the examination of time, in addition to the form.

"The publishing industry is very conservative and the changes here should be carefully, logically, and formulated clearly. That's why everything from the color palette to the design of social networks had to be done with a very specific logic."

Indigo Branding and Newmag promise: there will be surprises and interesting solutions at the presentation, not forgetting the favorite that exists and is associated with the company.