TrueZard, one of the most fashionable Armenian companies, joined the Newmag Winter Fest (photos)
The fashionable and original brand was presented on the Armenian market with original handwriting, colorful scarves, and unique jewelry. TrueZard joined the biggest winter book festival and on February 10, the brand will have a brand booth at Dvin Music H
People have used scarves since ancient times. From the 9th century BC, as well as in ancient Rome, it was used not for warming, but for cleaning. The Chinese used scarves to mark the military rank of officers or warriors. Then the scarf reached Rome, Romania, Croatia, and Paris and became a unique attribute of the fashion world. Louis XIV was shocked by this innovation and became a big fan of the scarf. Armenians use it not only as a necessity or a fashionable detail but also for religious purposes. In Christianity, it is an important part of decency, prayer, and liturgy.
Truezard was founded in 2021. The brand entered the world of Armenian fashion with national colors, patterns, and symbols of the rich Armenian cultural heritage and the label "Made in Armenia". At the basis of the creation of each scarf of the brand are the Armenian trace, national characteristics, and treasures. Since 2023, the famous designer Vahan Khachatryan has joined the TrueZard brand, and jointly-produced scarves are already on sale.
Every product has the Armenian breath, bright and national colors, as well as symbolic names: "Hayastan", "Armenian", "Mashtotsyan Letters", "Flowering Tree", "Khnotsi", "Christianity", "Angels". The same messages were also conveyed in the decoration, receiving both trendy and traditional Armenian characters and emblems.
The silver collection of the brand is also diverse. Elegant and stylish accessories designed for people of different ages and styles. Silver jewelry is also combined with various stones. From the brightest colors to subtle solutions, minimalist jewelry will complete your look.
In various Armenian stores and on the brand's official website, truezard.com, you can buy scarves and jewelry for mom, dad and girlfriend. Here are the best gifts for the best people. Accessories of different sizes, colors, and styles have one thing in common: high quality.
THE PROGRAM OF THE WINTER FEST
On February 10th, the day of the Newmag Winter Fest, along with the books, you can also buy new and trendy Truezard products right there.
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