How to break bad habits? Newmag published “The Power of Habit” international bestseller (trailer in Armenian)
What is common between a young woman who wants to quit smoking, marketing managers of the Procter & Gamble company and the executive director of the biggest company in the United States? They have all succeeded after transforming their habits. One of the
“The Power of Habit” was published in 2012 and it is still in the bestseller list of the New York Times. In the book Duhigg discovers how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. He goes inside Procter & Gamble, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and sees how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
We regularly exercise, try to lose weight, raise exceptional children, become more productive or build revolutionary companies. However, the key to achieve these goals is to understand how habits work. Habits aren’t destiny. Charles Duhigg not only explains how habits are formed, but also aims to explain how to break bad habits and acquire new ones.
The author notes that It is due to the study of good and bad habits that companies build their business. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
“Understanding habits is the most important thing I have ever learned. I have learned to diagnose my habits and how to change them. Take, for example, a bad habit you had of eating cookies every afternoon. The reason for going to a cafe every day is not because I wanted to eat chocolate chip cookies, but because I wanted to hang out with a friend, for example.”
This book seems to be a gift to fully understand the “art” of manipulation. In the book “The Power of Habit” you will find impressive research, practical tips on how to break bad habits and of course, captivating stories, on how to acquire new ones.
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