[Interview] About the cooperation between Narine Kroyan & Newmag and the first reviews about “Bella Belladonna” (video in Armenian)

The name of the main character of the novel "Bella Belladonna" is Bella, and her name became part of the title of the book, and the title completed the flower called Belladonna. "Belladonna is the name of the flower and there is a deep connection between Bella and Belladonna. Bella donna means beautiful woman in Spanish."

The partnership between Narine Kroyan and Newmag started in 2021. According to Artak Aleksanyan, Kroyan was noticed for a very simple reason: she is a talented writer. "We got acquainted with the writer within the framework of the "Zabel International Forum of Women Writers. When we got acquainted with her and her stories, we learned that she had a novel that has not been published. We have read the book, liked it and published it."

Artak Aleksanyan singles out several messages that the writer presents in the book. "Bella Belladonna" is about a character suffering from a feeling of loneliness. The writer points out what we can do even if we feel lonely when we are surrounded by people. "People feel lonely even when surrounded with others, and this book is about fighting despair. The book is also about accidental acquaintances, which can totally change our lives. It’s about the fate of 3 women, it is also about the relationship between mother and daughter. The book depicts the mood that many have nowadays and the writer also suggests some solutions.” 

The writer believes that literature has a universal language. It is crucial that the writer shows both issues and solutions in the book. This book is for the readers aged 16+. The main character is from Vanadzor, but the topics discussed are universal. "Vanadzor is my homeland, it is a great responsibility for me that the presentation will take place right here, as it is about the Bellas living in Vanadzor, who while reading the book should learn that there is not fate, there is a possibility of choice, they can make their own choices. I have shown the evolution of generations in the book. "

Kroyan's book has already aroused interest not only in Vanadzor, but also in Yerevan. She believes that the success is highly dependent on the professionalism of the publishing house. "Newmag is unique, which surprises with its professionalism. I have never seen such a team of enthusiasts in our country. Their respect for the author and the book is obvious. I can say that the cooperation has been achieved."

The head of the publishing house believes that the formulations of our lives are given by writers. Newmag published a book by a writer from Vanadzor for a simple reason, despite the social difficulties Narine Kroyan has always been honest with her reader and the literary values. “Bella Belladonna” is about people who live with the feeling of loneliness, with social problems and with the desire to live their life from a new beginning.