Two events in one day: Newmag presented a new book and a new Corner (photos)

Through his book, Laszlo Bock helps the reader to see behind the scenes of Google's management: a successful company that has been considered one of the best places to work for years and where the results of many years of research come to life. According to Newmag editor-in-chief Gnel Nalbandyan, human resources management specialist is not a novelty in the labor market. It has always been, but the post has been called by different names.

“A specialist in human resource management - that's what they called abroad, but in the Soviet Union, this specialist was called a head of the personnel department, who was only involved in one thing: filling workbooks, putting numbers, or guaranteeing that they are sent to rest. Really, they didn't do anything. However, in large systems, HR decides the personnel base, who to hire, and how to make the potential of employees effective. This is only possible in large organizations”.

“Work Rules” is a practical guide that helps people find meaning in their work and change their approach to life and leadership. HR expert Mariam Hambardzumyan presented the book at the event. She has read the original version of “Work Rules” and is convinced that anyone who wants to innovate in his company, in the workplace, should read this book.  

“We are far behind the world, we need to export products and intelligence, and for that we need people. This is an applicable book for every company. Everything that is described in the book has one purpose: to get people excited, to trust, to motivate them to discover themselves, to do a hundred and a thousand times more than they are doing at that moment. One of our employees came from Google, he was so impressed, because vice presidents themselves made a tour and presented everything”.

This important book was published as part of the SMART series, the main sponsor of which is Digitain. Within a year, the company and Newmag published two more books: “Zero to One”, by Peter Thiel, and “The Four” by Scott Galloway. Artak Aleksanyan, the CEO of the publishing house, emphasizes the important messages of “Work Rules”, that apply to the employer and the employee.

“We are no longer dealing with a vertical business where the boss and the manager decide everything. All kinds of relationships have changed. Bock's book is about what to do when you are the director, but nothing really depends on you. Trust and loyalty are the most important issues for employers today. This is not only for HR but also for employers who want to solve the issue of labor migration so that a good employee stays and does not leave to find a better job. This book is a good guide on what to do to make people feel good at work”.

In addition to the presentation, Newmag presented the publisher's book corner at the Unicorn Community Café. From now on, the smartest cafe will have a Newmag Corner, where visitors can buy world bestsellers and get free coffee from the cafe. You can get the first copies of “Work Rules” from Unicorn itself. According to Grigor Hovhannisyan, one of the investors of Community Café, they have created a place where representatives of the IT community will gather.

“Our goal is to develop the sector, educate, and create a community. Books will also be available for purchase. Of course, the language of business is English, but we must be able to attract young people to this sector. To show the possibilities and advantages of this field, and literature in Armenian is very important”.

“Work Rules” presents examples of well-known, but not the best companies to work for, and introduces lesser-known companies that achieve impressive results by valuing and listening to their employees.