The TV presentation of Laszlo Bock's book "Work Rules" took place (video).

Laszlo Bock, former Google SVP of People Operations (CHRO), has conducted groundbreaking research in the field of work organization. Applying the research findings will help you attract the most talented employees ready to succeed in your business. According to Liana Zakaryan, the book's translator, this is a special book because, firstly, we do not have such a work in Armenian, and secondly, there are many tips and lessons that are extremely useful and applicable for effective work.

"Effective work implies responsibility and dedication, and for an employee to show a positive result, there must be a positive environment in the workplace. The author of the book describes the positive impact it had on Google. The book contains general principles that can be applied by everyone. Instead of theoretical knowledge, Bock was guided by practical examples. The author's advice to employers is to listen and accept the employee's objections”.

Mariam Hambardzumyan, one of the co-founders of TCF, 2mindS companies, and a member of the board of trustees of reArmenia, emphasizes the importance of the book and notes that they have taken many tips into account and are applying them. "Our leader was in such large corporations years ago, and after returning from there, we discussed and localized many examples. Human resource managers should be open and understand the employee, help develop their skills, leadership, and negotiation abilities”.

In order to publish books in Armenian about the successes of the information technology sector and their unique experience, Newmag publishing house and Digitain started publishing books in the SMART series a year ago. According to Ani Mkrtchyan, head of strategic projects, the lessons and advice contained in the book are familiar and acceptable to the 3,000 employees of their company.

"We presented various books with the publishing house, but within the framework of the SMART series, there are only IT-related books. The basis of our philosophy and development is also the educational component, which is why we jointly started this series. The book contains many examples of what important principles an employee should have. The system of values of the employees is very important to us. We must consider that the new employee matches the team. The employee of the company must want to learn and develop”.

"Work Rules" shows how to balance creativity and administration to achieve success that can be measured by a change in the quality of life. Read this book if you want to manage your company from the bottom, not the top. Read on to learn how to enjoy your work.