A Meeting of Words and Images: Cinema Star, Main Sponsor of Newmag Summerfest 2025

According to Gohar Nalbandyan, Head of Marketing and Advertising at Cinema Star, supporting cultural projects is more than sponsorship, it’s an investment in the future.

“We believe that cinema is not just entertainment. It’s a powerful platform for storytelling and spreading ideas. By supporting cultural initiatives, we help bring those stories to a wider audience.”

This collaboration with Newmag aligns with Cinema Star’s strategic vision to contribute to the development of culture and the modernization of public tastes. The synergy between literature and cinema opens up new possibilities for engagement and expression.

“When the emotional depth of a book meets the visual power of cinema, something unique happens, an experience that speaks to the heart. It’s where words and images begin to speak the same language.”

As Armenia’s first multiplex and only cinema chain, Cinema Star plays a key role in shaping contemporary cultural habits. It brings together global blockbusters and local films under one roof, while also organizing special screenings and cultural events that promote Armenian cinema.

Gohar Nalbandyan notes that Cinema Star also actively collaborates with local artists, authors, and festivals, contributing to a more accessible and modern cultural landscape.

“Our mission from day one has been to restore the public’s passion for cinema. We’ve done this through world-class technology, a welcoming environment, regular international and local premieres, and a commitment to storytelling that resonates with today’s audience.”

Cinema Star recognizes the importance of engaging younger generations by speaking their language—through digital platforms, interactive formats, and stories that feel relevant.

“Books and films shouldn’t be a mandatory habit, they should be an exciting experience. Together with Newmag, we’re creating exactly that kind of cultural celebration.”