Cinema Star Joins Newmag Winter Fest as the Main Sponsor

The company places great emphasis on supporting various forms of art, particularly literature. Gohar Nalbandyan, Head of Marketing and Advertising at Cinema Star, highlights the close connection between cinema and literature, noting that their film repertoire frequently includes adaptations of renowned novels and biographical films about famous writers.

“Literature is one of the primary sources of cinema, providing rich storylines and depth. Meanwhile, cinema, as a visual art form, brings literary works to a broader audience, allowing their emotional and ideological essence to be conveyed in new and impactful ways.”

For Cinema Star, sponsoring cultural events is both a commitment to social responsibility and a natural extension of their passion for the arts. The company strongly believes that cinema fosters a love for literature, especially among those who may not regularly read. Screen adaptations can reinterpret and modernize literary works, offering new cultural and social perspectives.

“The synergy between cinema and literature creates a powerful and multidimensional partnership that not only strengthens cultural dialogue but also opens up new creative possibilities for both fields.”

Beyond this sponsorship, Cinema Star also promotes a culture of reading within its own team. The company has a dedicated book corner for employees, regularly organizes reading discussions, and encourages staff to explore literature and share their insights.