Educational Games and Delicious Surprises Await at the Dobry Juices Pavilion at Newmag Summerfest
06/18/2025
Every year, Newmag Publishing’s Yeraz children’s book series hosts a joyful and creative book festival for young readers. This year, Dobry Juices returns for the second time as a proud sponsor of the festival, bringing with them a delightful array of surprises. Newmag.am spoke with Armine Ghazaryan, Head of Product Integration for the Ukraine, Armenia, and Moldova business unit of Coca-Cola HBC, about their involvement in the upcoming festival.
Dobry Juices is once again partnering with Newmag’s children’s festival. Why is supporting cultural and literary events important for your brand?
As a socially responsible brand, Dobry Juices places great value on supporting initiatives that contribute to the intellectual, creative, and cultural development of children and youth. Literary festivals are exactly the kind of platforms where children are introduced to books, discover inspiration, and begin to see themselves as part of a larger creative world. It’s essential for us to contribute to these formative experiences.
How will Dobry participate in this year’s festival? What can young visitors expect from your pavilion on June 21 and 22?
This year, Dobry is creating a fun, colorful, and engaging space designed just for children. At our pavilion, kids will enjoy refreshing and natural Dobry juices, participate in educational games, and take part in an activity-rich program. We’re also organizing thematic master classes, an illustration zone, raffles, and surprise gifts. Our goal is to make every child’s experience exciting, educational, and memorable.
Dobry supports educational initiatives for children in various ways. What are your main areas of focus in this field?
We prioritize three key areas:
- Promoting reading to foster a love of books and literature,
- Encouraging a healthy lifestyle, helping children understand the importance of nutritious choices and vitamins—starting from their early years,
- Developing creativity through drawing, interactive games, and hands-on master classes.
Dobry actively supports all of these areas, aligning with our mission as a brand committed to responsible growth and development.
One crucial aspect of a child’s healthy development is their diet. How do Dobry juices contribute to this?
Dobry juices are packed with essential nutrients and vitamins, with no added preservatives. We aim to make every glass of Dobry not only delicious but also beneficial—offering a smart, natural option for families at any time of day. It’s our way of promoting health and wellness for people of all ages, starting with the youngest members of our community.
Read also
Newmag Publishing Presents Two New Books on Armenia TV’s “Good Morning” Program (Video)
Paul Ignatius, the highest-ranking Armenian-American public official in US history, passes away at 104
Bonjour, Littérature! The third Francofest International Book Festival was held (photos)