The First Armenian Skin Care Guide, Dyute #2, Premieres on TV (Video)

Gohar Manukyan, editor of “Dyute”, emphasized that the guide simplifies professional skincare terminology, making it accessible and easy to understand for every reader. She recalled that the first issue featured a skincare dictionary, helping readers learn about different ingredients and their benefits, as well as identify their skin type.

"Just like the first issue, we designed this guide to be every woman's go-to companion for skincare and beauty. It’s compact, foldable, and fits easily into any bag, making it both convenient and useful”.

With social media flooded with countless skincare tips and trends, “Dyute” serves as a trusted source to help readers navigate skincare properly and avoid common mistakes.

"This time, we’ve focused on full-body skincare. For every part of the body, we’ve compiled recommendations tailored to different climates, age groups, and skin concerns. Newmag Publishing House has meticulously packaged all this information into a beautifully designed, easy-to-use guide. Designer Anush Hovsepyan even created tables to make the information more digestible and engaging”.

The magazine’s content was developed by dermatologist Hasmik Gyulnazaryan, who pointed out that Armenian women’s skincare needs differ due to the region’s dry climate and high UV exposure. Additionally, urban air pollution, including dust and construction-related particles, further affects skin health.

"The biggest skincare issue for Armenian women is lack of hydration. Our skin primarily needs moisture and protection. We also address how skin changes during critical life stages, such as pregnancy, and explain what products to use or avoid during that period. Some skin concerns are temporary, and there’s no need for unnecessary panic”. 

She also cautioned against the overuse of acids, excessive exfoliation, and overly aggressive treatments, which can damage the skin rather than improve it. The guide highlights the importance of sunscreen, a fundamental step often overlooked.

Arevik Udumyan, head of the “Dyute” project, stressed that the guide is essential for everyone, especially in an industry saturated with marketing and advertising pressures. “Dyute” helps readers make informed decisions, save time and money, and choose skincare solutions that genuinely work.

"I deeply appreciate Burmunk’s role in this project. Finding partners who are not just sponsors but like-minded collaborators is rare. They never asked where their branding would be placed; instead, they focused on educating and informing women.

Even we, as creators, learned so much during this process. For instance, during a late-night discussion, Hasmik Gyulnazaryan mentioned something I had never considered: you should always brush your teeth before washing your face, not after. Why? Because invisible toothpaste particles can remain on the skin and lips, causing irritation”.

Hasmik Nushikyan, Development Director of Burmunk, explained why the company supports the creation of this guide:

"For 25 years, Burmunk has been representing international skincare and beauty brands that invest years into research, testing, and development. This guide is part of our social responsibility,an opportunity to educate and provide valuable knowledge to women and girls about proper skincare."

As an added benefit, “Dyute” readers will find exclusive coupons inside the guide. By booking an appointment in advance, they can receive a free skin analysis at Burmunk salons. This 6-point diagnostic takes just 10 minutes using a specialized device, offering insights into skin condition and personalized care recommendations. After the assessment, Burmunk’s expert consultants will provide customized skincare advice and product recommendations tailored to each individual’s needs.