"Branding: persons, companies, countries": Lilit Shakaryan presents how to create a brand architecture model, concept and development strategy (video)

The Era of Brand Dominance: This is how Lilit Shakaryan, a sociologist and specialist in marketing communications, characterizes the modern world. The author's third book is about an original face, a unique brand. In three parts of the book, the author talks in detail about the branding of individuals, companies, and countries.

Lilit Shakaryan, author of the book "Branding: persons, companies, countries".

 "The brand is essential today. There is competition in all fields. The brand is not only characteristic of celebrities. Everyone needs a brand, from students to politicians and celebrities. The best way to be different is to have your brand."

A new video-methodological perspective of brand analysis, from brand positioning to brand resonance, from the concept of brand to a new concept of brand analysis. There are almost no professional analyses of the brand with Armenian and Armenian examples in the market of Armenian research studies. Lilit Shakaryan presented the international experience, research, and her work with famous brands in the book.

Lilit Shakaryan, author of the book "Branding: persons, companies, countries".

"The whole emphasis was on the visual structure, from this point of view there are brands with very interesting design solutions that have won awards abroad as well. But branding is a serious concept, only visualization is not enough, serious solutions and ideologies are needed at the base, and Armenia lags in this field. It is the conceptual part that needs to be filled in."

To position Armenia in the global market, to have a unique and recognizable brand of the country, which will be based on strategically and ideologically polished concepts. In the book, the author presented the great importance of branding, and how we are all guided by brands.

Lilit Shakaryan, author of the book "Branding: persons, companies, countries".

"Made in stereotype plays a serious role, made in France already gives us an opinion. Made in Armenia should also have its weight in the world. The name should tell us everything, it is like that all over the world, not just a name, but an entire ideology. In the book, a serious emphasis was placed on strategic concepts".

Nice logo, quality product, but not yet a brand. The author explains in the book that the brand should show the unique line, concept, and idea of the company, person, and country.