Sponsorship of the Winter Fest is part of our corporate responsibility. Aram Azaryan, Founder of Indigo
Not only the content is important, but also the form. Because very often the form determines the content. It is with this approach and the perspective of long-term cooperation that Indigo joined the Newmag Winter Fest.
Indigo is one of the best Armenian branding companies with more than 20 years of work experience, which has implemented more than 900 projects for more than 200 partners. According to the company's founder and art director Aram Azaryan, cooperation with Newmag is another significant milestone in the large portfolio.
THE PROGRAM OF THE NEWMAG WINTER FEST
"We are glad to have joined the Newmag Winter Fest and support such a large-scale and multi-format cultural event. Our interest in the contemporary arts festival is directly related to our activity. What Indigo creates is inspired and comes from art itself," remarked Aram Azaryan.
Indigo's connection with art is very direct. One of the most famous projects of the company is the rebranding of the National Academic Opera and Ballet Theater of Armenia, which was a large-scale and responsible work.
"We consider that regardless of the type of activity, every company should support the national culture and the activities of artists as part of the corporate social package. We consider cooperation with Newmag and sponsorship of the festival from the point of view of that responsibility," said Aram Azaryan.
Sponsorship of the fest is the first, but not the last cooperation of Newmag with Indigo this year. According to company founder and art director Aram Azaryan, Indigo will be the sponsor of all festivals this year.
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