Newmag Publishing House Head Artak Aleksanyan to Co-Author Armenian Edition of Philip Kotler’s Book

As part of this collaboration, Newmag will handle the translation and publication process. The Armenian edition will feature Kotler’s marketing principles alongside the success stories of leading Armenian companies and their innovative strategies. Notably, it will also include the marketing success formula of Newmag Publishing House itself.

The book, part of a global initiative, will be published in 50 countries, with each edition highlighting the achievements of its nation’s top companies. Globally, Essentials of Modern Marketing is a cornerstone of educational programs and a vital resource for business and marketing professionals. The Armenian edition aims to become a key tool for students and specialists in the region.

Mary Grigoryan, Director of AWE Consulting LLC Armenia, emphasized the significance of the partnership:

“Thanks to its expertise and high-quality team, Newmag will create a book that serves as a guide for everyone. This edition combines the best practices of global marketing with real examples of successful Armenian businesses. One of these examples is Newmag, whose marketing strategy will be featured in the book.”

Artak Aleksanyan announced that the Armenian edition of Essentials of Modern Marketing will be released in 2025, with a print run of 10,000 copies in Armenian and English.

“Kotler is the ‘godfather’ of modern marketing. The book demonstrates how to effectively position oneself in the market and engage with consumers through successful marketing strategies. We are honored that Kotler’s team has recognized Newmag’s achievements. Our publishing house will not only produce the book but also be featured in it as an example of a successful marketing approach.”

The book will be distributed worldwide, showcasing Armenia’s marketing successes on a global stage.

Additionally, Artak Aleksanyan will participate as a speaker at the World Marketing Summit, an event broadcast in 150 countries, featuring over 200 speakers and attracting more than 80 million viewers.