Newmag Presents “Play for Profit” by Christopher Dedeyan and Matthieu Dubreucq (Trailer)

Combining their backgrounds in entrepreneurship and athletics, Dedeyan and Dubreucq offer a practical and inspiring guide to transforming athletic discipline into professional achievement. Play for Profit is not a book about weight loss, muscle gain, or diet plans. Instead, it’s about how focus, consistency, and the winning mentality developed through sports can translate into measurable results in the office, the boardroom, and even six-figure income.

From its pages, readers will learn how to:

• Apply the athlete’s mindset to everyday challenges;
• Build focus, resilience, and discipline as key tools for career development;
• Use the psychology of a winner, common in nearly all sports, in business environments;
• Turn physical practice into mental strength and long-term success.

Packed with personal stories, practical strategies, and real-life examples from athletes and entrepreneurs, Play for Profit is both motivational and hands-on.

Christopher Dedeyan turned his early struggles with dyslexia into a powerful career path. Today, he is an international performance coach, keynote speaker, and founder of Dedeyan Enterprises Inc., helping people unlock their potential and achieve extraordinary results.

Matthieu Dubreucq is a former sailor and CrossFit trainer with years of experience in physical and mental conditioning. His approach proves that fitness is not only about the body, it’s about building a mindset that supports success in every area of life, including business.

To mark the Armenian launch of the book, the authors have arrived in Yerevan for a week-long book tour organized by Newmag. The tour kicked off on July 21 and will include a series of engaging events and meetings with readers and professionals.

A highlight of the tour will be the official book presentation at The Alexander Hotel on July 24, where Christopher Dedeyan and Matthieu Dubreucq will speak about the book’s core ideas. The translator, Nane Manukyan, and the book’s editor, Gnel Nalbandyan, will also join the discussion.

The tour will also include a special presentation in Gyumri, where the authors will meet with local business and sports communities to share insights and practical tips from the book.

Play for Profit is more than just a motivational book, it’s a transformational blueprint for anyone looking to align body, mind, and ambition. Whether you’re an entrepreneur, a team leader, or someone striving for personal excellence, this book might just be your next competitive advantage.