Interesting Facts About the Authors of "Play for Profit" (video)
08/21/2025
Entrepreneur Christopher Dedeyan and athlete Matthew Dubreucq share their personal experiences and study the habits of successful people, demonstrating how training and a sports mindset cultivate the qualities needed to excel in business.
Matthew Dubreucq
- Former sailor and participant in the Canadian Championship as well as numerous international competitions.
- One of the first fitness trainers in Canada to adopt the CrossFit method in 2007.
- With 18 years of coaching experience, he has trained thousands of fitness professionals worldwide through CrossFit seminars.
- Founder and manager of several gyms, as well as companies that manufacture sports equipment.
- Developed Training Club Programming, helping people transform their lives through both physical and mental training.
Christopher Dedeyan
- Entrepreneur, business consultant, and motivational speaker; founder and CEO of Dedeyan Enterprises.
- Diagnosed with dyslexia at age eight, yet went on to achieve success as an entrepreneur and speaker.
- Has delivered speeches to thousands of people, from schools to Fortune 500 companies. Through the Dedeyan Academy, he helps individuals in various fields discover their potential.
- Provides consulting services to entrepreneurs and investors across multiple countries, helping them achieve maximum results.
- In 2025, Dedeyan decided to move from Canada and settle in his historical homeland, Armenia.
Together, Dedeyan and Dubreucq illustrate how combining athletic discipline with entrepreneurial thinking can lead to success, as detailed in their book “Play for Profit”.
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Christopher Dedeyan
Matthieu Dubreucq
4800 ֏
Description
This book is a distinctive and insightful guide that explores the powerful connection between sports and business, demonstrating how the principles and discipline of athletic training can be applied to achieve professional success.
Entrepreneur Christopher Dedeyan and athlete Matthieu Dubreucq draw from their own personal journeys and analyze the accomplishments of top performers to illustrate how the mindset and habits developed through sports cultivate the essential qualities for excelling in business.
Departing from conventional fitness narratives, this book is not about weight loss or muscle gain. Instead, it reveals how the skills honed in the gym—focus, resilience, discipline—can be strategically transformed into a six-figure income and long-term business achievement.
With a candid and engaging tone, the authors show how the lessons of sports:
translate seamlessly into personal and professional life,
enhance productivity and energy,
double your focus, discipline, and perseverance,
and build an unshakable winning mindset.
Enriched with compelling personal stories, real-life examples of successful athletes and entrepreneurs, and actionable advice, this book serves as a dynamic and inspiring roadmap for anyone aiming to elevate their career through the power of a sports-driven mindset.
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