TV Presentation of "Play for Profit" Took Place in the scope of Sevan Startup Summit (Video)

Play for Profit is a practical and motivational guide that explores the deep connection between sports and business. It shows how the mindset, discipline, and resilience developed through sports can be applied to achieve success in one’s career and entrepreneurial journey.

Speaking about their collaboration, Christopher Dedeyan explained how their shared daily commitment to training sparked the idea for the book:

“Sports give us significant advantages in business. People who train regularly are often more creative, focused, and disciplined. It all starts in the mind. The mental discipline and competitive spirit cultivated through sports are directly transferable to business.”

Co-author Matthieu Dubreucq - a sailor, CrossFit coach, and lifelong athlete, shared how his life experiences inspired the book:

“Sports have been my school for both life and business. In sports, you lose many times before you win, so you must love the process and use your drive to improve as fuel for success. Our book teaches how to train, both physically and mentally, and how to apply those lessons in your professional life.”

Nane Manukyan, the book’s translator, emphasized that Play for Profit is not a typical fitness manual.

“This book isn’t about dieting or building muscle. It offers the right balance of personal stories, real-life examples, and actionable tools that demonstrate how a sports mindset can fuel business success. It's readable, relatable, and full of practical insights.”

Throughout the book, Dedeyan and Dubreucq draw on their own experiences as well as those of successful athletes, entrepreneurs, and public figures - showing how many leaders dedicate time each day to physical training as part of their routine.

What sets Play for Profit apart is its blend of emotional storytelling, motivational guidance, and practical strategy. Each chapter concludes with both mental and physical exercises, giving readers concrete steps to strengthen their mindset and develop habits for long-term success.

“We don’t just tell readers what to do - we walk with them,” say the authors. “From the gym to the boardroom, we show how consistency, competition, and vision create results.”

Play for Profit is more than a book, it’s a training program for your body, mind, and business ambitions.