Darren Hardy’s “The Compound Effect” Book Launch (Video)

Darren Hardy - American author, business consultant, and motivational speaker — has proven through his own success story that his advice is practical, effective, and life-changing.

David Sargsyan, the translator of The Compound Effect, attended the launch and highlighted the book’s simplicity and power:

“The value of this book lies in its simplicity. The examples are short, real, and relatable. You realize that by changing just a few small things in your work or daily life, you can achieve remarkable results. There are many motivational books out there, but this one stands apart because it filters out the noise and focuses only on what truly matters — showing how small, consistent actions create big results.”

Sargsyan said that while translating the book, he applied some of Hardy’s advice in his own life — for example, waking up an hour earlier every day.

“That one small step helped me finish the translation faster and start another project. Hardy explains how to organize your day so your work becomes more effective.”

He advises readers to approach the book actively, with a notebook and pen, to write down insights and apply at least one small change daily.

“The title The Compound Effect refers to accumulation - how small, repeated actions compound into significant outcomes. As we say in Armenian, ‘a drop breaks a stone.’ This book is exactly about that - being consistent and achieving great success through small steps.”

The Armenian edition of The Compound Effect was published to mark the 10th anniversary of WELES Group, the book’s official partner. Founded in Armenia in 2015, WELES Group is an international company headquartered in Switzerland, with branches in Austria, the Czech Republic, Georgia, and Armenia. Guided by the motto “A Swiss vision with a global impact,” the company values quality, trust, and international development.

Mariam Grigoryan, Deputy Director of WELES Group, spoke about the company’s expansion and philosophy:

“Until 2023, WELES Group mainly operated in the solar energy sector. Since then, we have diversified — launching WELES Consulting, a law firm, and WELES Marketing in 2024. Today, we are a multi-profile company with plans for further expansion by 2030.”

According to Grigoryan, Hardy’s bestseller perfectly reflects the company’s path and principles:

“WELES Group has achieved success through small, consistent steps — just as the book teaches. Our director, Arman Nalbandyan, personally selected this book because it captures the true algorithm of success. Its lessons apply to everyone — from individuals to entire organizations.”

Over the past decade, WELES Group has also emphasized social responsibility. Since its early years, the company has implemented charitable and educational projects - such as installing a solar station in the village of Azatan and supporting students in career orientation programs.

Publishing The Compound Effect in Armenian is another expression of that commitment - a gift not only to the company’s employees but also to Armenian readers, encouraging them to take control of their lives and achieve lasting success, one small step at a time.