Newmag published Professor Erin Meyer's "The Culture Map" in Armenian (trailer)
Newmag released "The Culture Map" by Professor Erin Meyer from the renowned international business school INSEAD in Armenian. The author breaks the invisible barriers of global business with her book and demonstrates how people think, lead, and work. The
Erin Meyer examines the decisions of the world's most successful business leaders and shows how they handle cultural issues in a multicultural work environment. Meyer has lived and worked in Africa, Europe, and the United States. That experience allowed Meyer to study communication patterns and business systems in different corners of the world. Erin Meyer's research has appeared in Harvard Business Review, Singapore Business Times, and Forbes.com. Erin was listed on the Thinkers50 Radar in 2013 as one of the world's most promising business thinkers.
An insightful and practical guide to understanding and managing cultural differences. According to critics, Erin Meyer's book is an excellent guide that all business leaders should follow to succeed in a multicultural environment. Erin Meyer combines analysis with her practical advice, presenting a formula for decoding the negative impact of cultural differences.
In the book, the author describes a systematic, step-by-step approach to practical communication, understanding universal problems caused by cultural differences, and offers effective means of solving them effectively. Everything begins with the recognition of the cultural factors that shape human behavior and the consistent analysis of the causes of that behavior, which in turn allows us to apply a clear strategy and increase the effectiveness of solving the most acute problems caused by intercultural misunderstanding, or to avoid it altogether.
This is the 3rd book published in cooperation between "Ardshinbank" CJSC and Newmag. After the books "Monologue", and "Capitalism and Freedom", Erin Meyer's "The Culture Map" will be presented on December 11. At the presentation, the book will be presented by Artak Ananyan, the Chairman of the management board of "Ardshinbank" CJSC, Artak Aleksanyan, the CEO of Newmag, Gnel Nalbandian, the editor-in-chief of the publishing house and Davit Sargsyan, the translator of the book. Entrance is free.
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