VTB-Armenia Bank is the general sponsor of the "BACK TO SCHOOL" children's and youth book festival

As part of the "BACK TO SCHOOL" festival, VTB-Armenia Bank is also the partner for one of the three children’s books featured: the Armenian-language book "The Adventures of Electronic." This book is a translation of Evgeni Veltistov’s bestselling Soviet-era classic "The Adventures of Electronic," and was published in Armenian for the first time in collaboration with Newmag Publishing House and VTB-Armenia Bank.

The partnership between Newmag Publishing House and VTB-Armenia Bank began with the publication of another children's book. To highlight the importance of Armenian writers and the growth of Armenian-language literature, VTB-Armenia Bank sponsored the reprinting of the illustrated book "Tsipili, Timbaka and Laughter" by the renowned Armenian children's author and translator Saghatel Harutyunyan. This book, a bestseller in the 1980s, was published twice in Armenia with a total circulation of up to 30,000 copies and in Russia with 100,000 copies.

At Newmag Winter Fest 2024, VTB-Armenia Bank also served as the general partner for Gor Karapetyan's business book "The Proactive Leader," which explores leadership and success.