Newmag has published in Armenian the 3rd book of the SMART series: Laszlo Bock's “Work Rules” (trailer)

A book that is “a revolutionary look at human resource management at Google”. A compelling philosophy underpins this plainly written, fact-based practical guide. A skillful interweaving of research and practice, full of practical advice. An indispensable book for all human resource managers. If you want to run your company not from the top but from the bottom, then you need to read this book to learn to enjoy your work.

It is for this purpose that American-Hungarian businessman Laszlo Bock wrote a book. The co-founder and CEO of Humu worked for a long time at Google as the senior vice president of human resources management. While working at Google, the company was named the best place to work in the world more than 30 times and received more than 100 awards as the best employer. HR magazine recognized Bock as “Human Resource Management Manager of the Year”. On April 7, 2015, Bock published his first book, “Work Rules”, which became a New York Times and Wall Street Journal bestseller.

“Work Rules” provides examples of well-known, but not the best companies to work for, and introduces lesser-known companies that achieve impressive results by valuing and listening to their employees. Bock gives you an inside look behind the scenes of Google's management. A successful company that has been considered one of the best places to work for years and where the results of many years of research come to life.

Bock has toured the world to promote the book, often accompanied by his family. According to him, to succeed in business, you need to take power away from managers, learn from both your best and worst employees, hire only those who are smarter than you, be honest with employees and encourage the exchange of ideas.

In 2022, Newmag created the SMART series with Digitain. In one year, three books were jointly published: “Zero to One”, by Peter Thiel, “The Four” by Scott Galloway and “Work Rules” by Laszlo Bock. The series plans to publish in Armenian world bestsellers that will present the incredible stories of IT world, about successful startups, techno business rules.

The presentation of the “Work Rules” is on November 14, 7pm, at the Unicorn Community Café. In addition to the new book, Newmag will also present its 2nd Corner, the book sales corner of the publishing house will operate at 83 Koghbatsi Street. On this occasion, the first 50 copies of the “Work Rules” will be sold at 83 Koghbatsi street.

By the way, if you buy a book from Unicorn, you will get the coffee for free. Entry is free. At the end of the working day, we are waiting for you in the smartest community.