Branding: Persons, companies, countries
5800 ֏
Attention
The item is already in your cart. Do you want to proceed with payment or continue the shopping?
Shop other books Go to cartDescription
In the modern stage of transformation of the global economy, each individual, organization and region competes with others to survive and occupy a worthy position in the world market. The author describes the theoretical and practical aspects of the stages of creation, positioning, strengthening and capitalization of brands of companies, individuals and countries, analyzes the steps and risks of taking a leading position in a competitive market environment.
Additional information
Original name
Բրենդինգ․ Անձեր, ընկերություններ, երկրներISBN
978-9939-967-29-5Published year
2024Pages count
402Size
14x24, կոշտ կազմCategory
Share
Book video
Reviews (0 Reviews )
No reviews
Write a review
See also
Read also
Book-Prescription for Tired, Sleepless Mothers by Astghik Nadiryan (video)
Presentation of Jānis Joņevs' Novel
TV Presentation of the Book by European Union Literature Prize Winner Jānis Joņevs (Trailer)
TV Presentation of Meline Manouchian's "Missak Manouchian: Through the Eyes of an Eyewitness" (Video)