Axel Mondrian and Newmag present the first festival of French literature in Armenia

“Axel Mondrian” has been operating in Armenia for a year. The Yerevan office of the qualified consulting structure, a member of the European network, is ready to spread its institutional knowledge in the field of communication in the region.

The company cooperates with private and public companies through its qualified professionals to build its brand and reputation. Shushan Harutyunyan, managing partner of the Armenian office, and chief executive officer, has 17 years of experience in the management and operation of communication projects. A graduate of Central European University and Oxford University Business School, she worked in and managed project teams of 10 to 600 people in Yerevan and abroad.

“Axel Mondrian” joined FRANCOFEST. This is a joint festival. The company is the author of all visual solutions. 

Shushan Harutyunyan, CEO of the Yerevan office of “Axel Mondrian” communication company. “Visibility is a trap”. These words of the French postmodernist Michel Foucault have an undeclared continuation. “Visibility is a trap, but the text is freedom”. “Axel Mondrian” is heavily influenced by Foucault's thoughts and likes to experiment with communicative allegory in daring projects and with daring friends. Newmag is like that, FRANCOFEST is like that”.

In the last two months, the company developed, approved, and implemented the branding of the festival. You will see and feel the color and spirit of joint work on September 9.

Shushan Harutyunyan, CEO of the Yerevan office of “Axel Mondrian” communication company. “It is a great honor for us to bear the title of co-organizer of the most important festival of books and thoughts - FRANCOFEST. See you at FRANCOFEST, Yerevan, 09.09 Lovers' Park”.

THE PROGRAM OF FRANCOFEST

Newmag and “Axel Mondrian” invite you to participate in the first French Book Festival under the theme “Happy People Read and Drink Coffee”. Here you will find everything to transfer your mind to the cultural epicenter, France.