Newmag Publishing presented Gor Karapetyan’s “LinkedIn 101” book in Armenia TV’s “Good Morning” program (video)

The book challenges the widespread stereotype that LinkedIn is a platform exclusively for business representatives. Instead, it demonstrates that LinkedIn can serve as an effective professional tool for people of all professions and fields.

During the broadcast, the author emphasized this idea:

“In fact, LinkedIn is for everyone, on this platform everyone can present their professional activities, receive new job offers, and meet new people. I have given two extreme examples in the book: in one case, they sell sheep on Armenian LinkedIn, in the other case, rubber.”

Karapetyan dedicated “LinkedIn 101” to his friend, Emil Kroyan, co-founder of Targeting Company.

“This is my third book. I always choose one that symbolizes the philosophy of that book. I dedicated my first book to my parents, my second book to my wife, and my third book to my friend, with whom we have created companies, we organize various events, and he is also one of the best examples of effectively using LinkedIn connections.”

Emil Kroyan noted that the manual reflects their shared professional journey:

“I know the philosophy that Gor works with and what he wrote about. The manual has a practical basis, that is the most important factor. In the manual you will read various studies, Gor’s personal and professional experience, and various examples related to our market.”

The guide includes more than thirty global and local examples, practical advice for using LinkedIn effectively, and visual graphics designed to help readers better understand the platform’s potential and correct usage.

"There are more than a million Armenian users on Facebook and Instagram, and about 480 users are registered on LinkedIn, but they have a business mindset. 

LinkedIn is the world's largest business center, it is the most effective platform for businessmen, professionals, and middle or senior managers. Many perceive it as a job search site, but LinkedIn is the best B2B platform in the world."