LinkedIn is the world’s largest “business hub.” 65 million decision-makers and 10 million C-level executives are active on this social platform. This book offers systematic solutions for building your personal brand in the environment and implementing it for business impact.

The book is packed with local and international examples and stories. At the end of the chapters, there are thematic questions that together form 101 structured questions. They are aimed at solving specific B2B problems: positioning, building trust, effectively communicating with decision-makers and building a long-term professional reputation.

This approach allows you to apply the material in a phased and practical way. Numerous application principles are presented, QR codes are included that direct the reader to additional tools and supporting materials, making the book more practical and applicable.