Ahead of Book Giving Day, Newmag presents its 5th Winterfest (trailer)

LinkedIn is the world’s largest “business hub.” 65 million decision-makers and 10 million C-level executives are active on this social platform. This book offers systematic solutions for building your personal brand in the environment and implementing it for business impact.

The book is packed with local and international examples and stories. At the end of the chapters, there are thematic questions that together form 101 structured questions. They are aimed at solving specific B2B problems: positioning, building trust, effectively communicating with decision-makers and building a long-term professional reputation.

This approach allows you to apply the material in a phased and practical way. Numerous application principles are presented, QR codes are included that direct the reader to additional tools and supporting materials, making the book more practical and applicable.

Henrikh Mkhitaryan was born into football, yet his journey was forged as much by loss as by talent. His father, Hamlet Mkhitaryan—one of the most formidable strikers in Armenian football history—played in France’s Ligue 2 and shaped the family’s life around the game. When Hamlet died of brain cancer at just 33, Henrikh was only seven. The grief was profound; for a time, he could not even bring himself to touch a ball. But from that silence emerged a promise: to go where his father could not.

At fourteen, Mkhitaryan left home for Brazil to train with São Paulo, immersing himself in a new football culture, refining his technique, adopting a more creative style, and learning Portuguese along the way. What followed was a career defined by relentless progression and ambition: Pyunik, Metalurh, Shakhtar Donetsk, Borussia Dortmund, Manchester United, and Arsenal—each step elevating his status on the European stage.

In 2019, he moved to Italy, spending three seasons with Roma before joining Inter Milan on July 2, 2022, under Simone Inzaghi. He quickly became a central figure in the Nerazzurri’s system, valued for his intelligence, discipline, and ability to influence decisive moments.

This book is more than the biography of an elite athlete. It is an intimate story of a son shaped by early bereavement, driven by devotion, and guided by a quiet, unwavering resolve. A portrait of determination, identity, and purpose—an inspiring account for anyone who believes in the power of work, sacrifice, and dreams that outlive loss.

1956. By a special decree of the USSR’s top leadership, a top-secret underground military laboratory is established in Soviet Armenia.  Two young Armenians arrive from opposite ends of the world. From Russia comes Colonel Avakov, appointed commander of the facility and tasked with delivering results that could change the balance of power. From the United States comes Adikhanyan, a CIA operative dispatched to the Armenian SSR on a single mission: penetrate the lab and extract its most closely guarded secrets.  Inside, the rules are absolute. Every sound, every movement, every door that opens can trigger an irreversible chain of events.  Will Colonel Avakov complete his mandate—will he succeed in building a nuclear weapon? Can Adikhanyan, with his life on the line, obtain the information that could rewrite history?  In this espionage thriller with mystical undertones, the decisions that determine human destinies are made in silence—behind the laboratory’s heavy metal door. 

After her mother’s death, journalist Lucy discovers two folders hidden in her mother’s office. Inside are notes about an incident in a Baghramyan Avenue apartment in 1999—an episode that should have become a criminal case, but two decades later resurfaces under the shadow of the statute of limitations, scrambling everyone’s moves and motives.  Lucy begins investigating, convinced she’s chasing a story. She doesn’t yet realize she’s walking into a legacy—one that will force her to inhabit her mother’s worst memories. Step by step, the trail pulls her back to the same building, the same address, and the same questions her family buried for years.  What will she uncover when the investigation turns toward her parents and their dark past? Are her mother’s manuscripts fiction—or a disguised personal diary? And the hardest question of all: does Lucy have the right to know everything her parents fought to conceal?  A fast-paced investigative novel where the heroine finds answers she never meant to seek—and pays the price of learning them.