Newmag Signature Club / The Most Emotional, Warmest, and “Close to the Skin” Project (Video)

Over the past three years, Newmag has lived in an intensive literary rhythm: almost every week brought a new book, every season, a festival, alongside nonstop meetings and presentations. This vibrant activity helped shape a dynamic literary environment, but it also revealed an important challenge for readers: what to attend, what truly matters, and what can be missed.

This experience led Newmag to a simple yet essential conclusion, it is time to rethink how we communicate with our audience.

From now on, Newmag will be open to the wider reading public during three major events each year: the winter festival, the summer festival, and the autumn Francofest. These will remain the publishing house’s largest, most accessible, and most crowded events. The winter festival will focus on Armenian authors, the summer festival will showcase international bestsellers, and Francofest will be dedicated to French-language literature and authors.

All other events throughout the year will be held in a closed format, exclusively for Newmag Signature Club members and partners. This approach creates a more intimate atmosphere, meetings where people come not just to attend, but to think, discuss, and engage deeply with ideas and themes.

According to Newmag CEO Artak Aleksanyan, the publishing house will continue its active presence in the regions. Throughout the year, with the support of partners, Newmag will organize book donations to community libraries, ensuring that literary life reaches not only the capital but also local communities.

“A clear and predictable system is being formed: three large festivals for everyone, book donations in the regions, and closed meetings and presentations for Signature Club members. This is the new Newmag - conceptual, structured, and respectful of the reader’s time.”

Newmag Signature Club is not a business or ideological structure. It is a safe, polite, and supportive environment for people who want to step away from everyday noise, look at reality from a new perspective, build friendships, and gain knowledge. It is a community of like-minded individuals who meet monthly to discuss books, listen to lectures, watch films, and exchange ideas.

Today, it is easy to spend hours on social media and digital communication that rarely leaves a lasting impression. What is often missing is a genuine sense of belonging and that is exactly what Newmag Signature Club seeks to offer: quiet conversations, meaningful encounters, and months that don’t simply pass by unnoticed.

Club membership includes two new books each month, special discounts at partner stores, and access to accessories and clothing by Armenian designers created exclusively for members.

According to Artak Aleksanyan, beyond all material benefits, the club’s core philosophy is about continuous learning, personal growth, and meeting thoughtful, intelligent, and respectful people in a safe environment.

“Newmag Signature Club was born from a simple question: if we were invited to such a club, what would we want to receive? The answer shaped this project. what we call the Newmag Friends and Like-Minded Club. It is our desire, our dream, and our goal. For the first time, Newmag is creating its warmest and most ‘close to the skin’ project, where the membership fee serves as a litmus test to gather those who truly share the same values.”

Welcome to Newmag Signature Club.