Books Recommended by Edgar Avetisyan (Video)
02/07/2025

Edgar Avetisyan, CEO of PROFAL Group and the main sponsor of Newmag Winter Fest 2025, shared insights about the most remarkable books in his library. He revealed which book he would never lend, what he is currently reading, and which book he recommends to young people.
The Last Book He Received as a Gift
“Tigran the Great” by Hayk Khachatryan.
“My colleagues gifted it to me. I haven't had time to read it yet, but I definitely will, I think it will be very interesting.”
A Book He Would Never Give Away
“I don’t have a book that I wouldn’t lend. I believe books should be shared with all my fellow book lovers. I often recommend books that I truly enjoy and even gift them to friends.”
A Book That Has Been With Him Since Childhood
“The Little Prince” by Antoine de Saint-Exupéry.
“I think everyone should read this book in childhood and revisit it throughout life. At different stages, you perceive it in new and meaningful ways.”
A Book Whose Advice He Applies in Business
“Get Smart!” by Brian Tracy.
“In recent years, I’ve been reading more business-related books than fiction. This one, in particular, is very insightful. I would recommend it to entrepreneurs and top managers, it greatly helps in making the right decisions.”
A Book He Recommends to Young People
“Why Nations Fail” by Daron Acemoglu and James A. Robinson.
“This book has always left a strong impression on me. It shifts your perspective on politics, nations, and decision-making.”
A Book He Picked for Its Cover
“I generally don’t choose books based on their covers. However, I recently bought a book about Missak Manouchian because he was on the cover. France holds great respect for him—he was one of the figures who changed the course of history.”
The Book He Is Currently Reading
“Shoe Dog” by Phil Knight.
“This book is about Phil Knight, one of the co-founders of Nike. It’s a fascinating story about how the company was created, the challenges they faced, and how they chose the company’s name.”

Meline Manouchian
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