Francofest 2025 / MAISON MAROM: Turning Business into Cultural Heritage

For Maison Marom, Francofest is a platform for the convergence of values and ideas, a space where art, language, freedom of thought, and creative energy come together. The company’s participation is rooted in the belief that true progress arises from dialogue between cultures.

Such international events are an opportunity for Maison Marom to showcase Armenia’s creative potential, exchange knowledge and experience, and actively contribute to the global cultural landscape.

At Francofest 2025, Maison Marom will present its projects demonstrating that business is not merely an economic pursuit but also a catalyst for cultural dialogue. The presentation will explore how lifestyle, fashion, gastronomy, and artistic initiatives can serve as engines of social and cultural interaction, creating environments where ideas and traditions meet modern innovation.

The group’s activities span four main areas - fashion, gastronomy, art & culture, and lifestyle development:

• Rien-à-Porter represents Maison Marom’s lifestyle direction, combining fashion, beauty, gastronomy, and design. It is Yerevan’s first lifestyle concept space and an international online platform.
• Maróm Label, a fashion brand born in Paris, blends Armenian craftsmanship with global design sensibilities to create a distinct, sustainable, and contemporary identity.
• Melonpan, Maison Marom’s gastronomic brand, promotes fine dining culture through signature menus, culinary experiences, and artisanal gastronomic products.
• Hosq, a cultural foundation within the group, fosters collaboration between art and innovation.

Maison Marom was founded on the principle that modern business can be a driving force of culture. It is a platform where creativity, entrepreneurship, and value-driven thinking intersect, built on the conviction that every business endeavor should serve a greater purpose: to create, preserve, and share culture.

Based in Armenia with an international outlook, Maison Marom aims to strengthen the country’s creative industries, encourage sustainable entrepreneurship, and cultivate an open, globally connected cultural ecosystem, contributing to the international recognition and positioning of Armenian brands.