Branding: Persons, companies, countries
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In the modern stage of transformation of the global economy, each individual, organization and region competes with others to survive and occupy a worthy position in the world market. The author describes the theoretical and practical aspects of the stages of creation, positioning, strengthening and capitalization of brands of companies, individuals and countries, analyzes the steps and risks of taking a leading position in a competitive market environment.
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Original name
Բրենդինգ․ Անձեր, ընկերություններ, երկրներISBN
978-9939-967-29-5Published year
2024Pages count
402Size
14x24, կոշտ կազմCategory
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